21:9 is also known as anamorphic used in movies by filmmakers shooting on digitalīest Video Aspect Ratio for YouTube on MobileĪs opposed to Facebook or Instagram, landscape videos provide the best experience on YouTube even though vertical videos are supported now (since 2018).16:9 is the widescreen format initially for HDTV then for most devices.4:3 is the old-school standard for most films made before the 1950s.Let’s dive in a bit more on the landscape ratio: While the vertical ratio is considered a relatively new format with the emergence of smartphones, the square ratio is made popular by Facebook and Instagram platforms. Pro Tip: When you create Instagram carousel video ads, there must be a thumbnail image. Landscape – 4:3, 16:9, 21:9 (Anamorphic) Instagram allows 2-10 videos/cards per ad.Video Aspect Ratio: Square vs Landscape vs Verticalįor a start, you need to differentiate the types of video aspect ratio: Unless it’s for other purposes like cinema video ads, your video strategy needs to be mobile-first too. The reason why we show mobile-only here as most people are watching videos on mobile nowadays, more than computers or even TVs. Read on as we visualize in the infographic below how your video will appear across different platforms on mobile when held vertically or horizontally. The question you need to ask yourself is, which platform do you want to optimize your video for? Will it be YouTube, Facebook, or Instagram? Will it be square, landscape, or vertical? This is a decision you need to make before producing a video. People are also consuming videos via various media platforms and devices.īe it for the usual content or video commercial, you need to consider which aspect ratio to go for. Nowadays, anyone can produce a video with either professional equipment or just a mobile phone. The video aspect ratio back then is pretty straightforward, it’s just landscape. In the past (pre-Internet era), videos were produced professionally for mostly television be it TV shows or commercials.
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